Portfolio
Cambria USA
November 2020 – Present
ROLE
Manager, Video
RESPONSIBILITIES
- Lead in-house and freelance video teams, fostering creativity and collaboration.
- Oversee end-to-end video production from strategy to post-production.
- Collaborate with brand and marketing leaders to align video strategies with goals.
- Manage budgets, optimize expenses, and ensure timely payments.
- Oversee video archive, repurpose content, and manage MAM system.
- Maintain production calendars and streamline workflows.
- Ensure quality multimedia production at scale.
- Mentor and develop creative talent through coaching and feedback.
Content is good. More content is better.
As the team video lead, Tyler consistently moved the goal post year after year, pushing the productivity of the team to always be improving.
The team doubled it’s creative output year over year for four straight years – all without adding a single person to the team.
Social video is not an afterthought.
Our team has evolved the way we capture content.
We abandoned the idea of cropping in on horizontal video and we avoid “cutdowns” of longer form content whenever possible. We shoot vertical content on vertical cameras with scripts and concepts adapted for the short form. This makes our content better suited to each platform and audience.
Family Owned, American Made
We tell the story of Cambria
Cambria has a reputation for quality, reliability, and for valuing their partners. There is no better way to tell that story than through video.
Proper Studios
June 2016 – November 2020
RESPONSIBILITIES
- Produced videos for SMEs: conceptualizing, coordinating, writing, directing and editing
- Directed & produced commercials and video content for Snap Fitness, Viavi Solutions, Organic Valley, Polaris, PTC, and Cambria USA
- Video strategy consultant for SMEs
Broadcast/Television
Proper Studios produced nationally broadcast spots for Organic Valley and Snap Fitness.
Technical and informative
We dug into the nitty gritty on case studies and product overviews.
Helping simplify complex ideas and products.
Thinking Social
Of course social content is always on the mind.
As companies shift to be more social forward with their content – we help them get high quality content for now and the future.
Storytelling with heart
We focused on human stories with meaning.
Augeo Digital
January 2015 – June 2018
RESPONSIBILITIES
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- Led & executed photography, animation, motion graphics, audio, and live action video productions
- Created estimates, managed budgets, established schedules
- Developed and pitched video content for new and developing brands